The deGournay x Erdem Collaboration

One of the brightest spots in my Instagram feed as of late has come courtesy of the famed Chinoiserie wallpaper manufacturer, deGournay and the fashion house, Erdem who have teamed up for a dreamy degournay x Erdem collaboration. The pairing of these two iconic, London-based brands lays the groundwork in which “de Gournay’s eminence in the creation of Chinoiserie wallpapers achieves new levels of splendor with Erdem Moralioglu – a designer feted for a signature expression of halcyon romance – whose creation of a new hand painted design for wallpaper and as a fabric for a line of his elegant silhouettes deftly pairs the realms of fashion and interiors.” The designs are an exuberant depiction of spring in full bloom with flora and fauna represented in beautiful, rich colors. “With de Gournay’s provision of hand painted design work, the Erdem team plotted elements into a motif for clothing: altered in scale as a florid pattern garlanded across grounds of Navy,White and Black.The resulting collection for SS20 combines the exquisite character of both brands, with de Gournay’s first executions of wallpaper in ‘Golden Yellow’, ‘Adam Grey’ and a ‘Kelly Green’ painted to join their iconic Chinoiserie collection and seen for the first time within exclusive photography of the project.” The collaboration is supremely beautiful and provides exactly the kind of optimistic beauty we could all use right now.

 

 

{Photography Courtesy of deGournay}

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