Vicente Wolf’s Exclusive Design Seminar

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It is my personal belief that we should never stop learning or challenging ourselves. My formal background lies in teaching, so of course, I am a huge advocate of being a lifetime student. The minute we think we have it all figured out, is the very minute it could all fall apart. You may wonder why, if I am such a huge proponent of education, did I not go back to design school when I switched careers? Simply put– I was over 30 and had thankfully enjoyed a trajectory which had allowed me to explore the interior design industry in various facets and had access to incredible mentors. There are things that one learns in the classroom and then there are the things that one learns by entrenching oneself in their vocation. I am self-taught, but I am always seeking out professional development opportunities. I am fortunate to have friendships and relationships with people who have inspired me for years and when they speak, I listen very intently. I read between the lines, pick up on nuances, and dissect the details. My insatiable desire to learn and better myself has undoubtedly helped to propel me along my path.

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Last year, I had the opportunity to hear design master, Vicente Wolf speak at a conference and I was blown away by his candor and honesty. He was an open book and shared so much with the audience. He inspired us with the story of his personal trajectory and pulled us in closely as he shared the very real details of how he operates his incredibly successful business on a day to day basis. Vicente certainly doesn’t need any sort of introduction, but he is arguably one of the most important designers in our industry today. For over thirty years, his New York design firm has completed inspiring projects for top-tier clientele. His work has been published in every important design publication, including Architectural Digest which has repeatedly named him to its AD100 list.

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I am excited to share that Vicente is hosting an exclusive design seminar next month in New York on July 22 and 23. The Vicente Wolf Design Seminar will allow designers to experience the step-by-step processes and techniques to run a successful design business. This is a comprehensive course, giving you an inside look at the creative and business-side of interior design. This two day event will include guest speakers that will provide straight talk and information to help designers exceed their potential and achieve results. I will be in attendance and am thrilled to have been invited to participate in a panel discussion about social media, blogging, and interior design. The two-day seminar is sure to cover a wealth of information, including the following topics:

How to present
Contracts, billing and procedures
Charging upfront
Fees
How to price a job (hour vs. flat fee)
How to get your work published in a magazine
How to be realistic about your work
How to publish a book on your designs and what it can bring to your firm
Website importance (to blog or not to blog)
Round table of problems we all face
When do we say no to a job
How to find out what clients want
Figuring out your style
Can we be designers to all people
Where to get inspiration
Trusting in your gut
Custom or readymade (pros & cons)
How to be good to your creativity
How to create floor plans
Balance of color & furniture
To CAD or not to CAD

Designers of all experience levels will learn how to effectively market and sell their services in today’s economy. The fee is $2,500 which includes: guest speakers, breakfast, lunch, activities and a cocktail party. For more details, visit the Vicente Wolf on Facebook. The seminar is filling up quickly, so be sure to purchase your ticket soon!

Paloma Signature

{Image Source: One Kings Lane}