Design Under the Influence: Beni Ourain Rugs

It’s Erika from small shop again, and today I’d like to talk about this HUGE Moroccan rug trend we’ve been experiencing! I certainly love mine (above!), and I’m thrilled to see its popularity steadily growing. You’ve probably read that these lush criss-cross black/ivory berber rugs are hand-woven by the Beni Ourain tribe in the Middle Atlas mountains of Morocco. But you probably didn’t know that historically, the Beni Ourain didn’t actually use them as rugs — instead, as bedding! Fun fact.

The classic beni ourain rug is pile woven of natural wool with a black diamond pattern, typically borderless. You’ll often find that the weave is asymmetrical and broken. They can run anywhere from $500-$5000, but luckily, there are a lot of great "inspired-by" options out there from our favorite retailers.

Nate Berkus

Maryam Montague* in Elle Decor

April Tidey


Jackie Astier

Jenna Lyons

West Elm


Trina Turk in Matchbook

Jenna Lyons via Vogue UK

Jonathan Adler for Nanette Lepore in Elle Decor

Tom Delavan in Trad Home

*My source is Maryam Montague, who lives in Morocco and is featured in this month’s Elle Decor. It was an easy buying process – just pick out which you’d like from her flickr page, inquire about pricing and shipping (I found it much cheaper than other options), and in 4-6 weeks, you’ll have your very own! Another great source for an authentic vintage piece: West Elm’s The Found Shop. Keep a lookout!

VINTAGE: Moroccan Maryam 1stdibs / Flair

INSPIRED: West Elm / Rugs USA Anthropologie / eBay Ben Soleimani for Restoration Hardware

I don’t know about you, but I can’t get enough of them. Whether vintage or inspired, they seem to make any style of decor cozier and globally chic. Will you give in too?

As always, view more photos on my "Design Under the Influence" Pinterest board!

28 thoughts on “Design Under the Influence: Beni Ourain Rugs

  1. Erika, I think I’m definitely getting one this year…these are great examples of how beautiful they are in any room. I’m having trouble taking my eyes of that Nate Berkus room!! xx

  2. Great post Erika! I have seen these around, but I love how you provided lots of sources for the various styles! You have been a busy bee today having 2 guest features 🙂

  3. I love Beni Ouraine rugs and all Moroccan house decor. Great post with great selection of photos! It really insires any interior designer with ideas!
    I have a great selection of Vintage Beni Ouraine rugs, Leather poufs and Suzanis.
    Email me for more information ( or check my blog:

  4. Please take a look at our collection of Beni Ourain rugs and i would love to hear you comment:
    “Hand-woven Moroccan Beni Ourain Rugs from Pure organic soft Wool among the softest in the world, gives extra plushness to our rug’s lush, unsheared pile. The simple lattice pattern, a traditional Berber motif, lends it graphic punch and style-spanning versatility. Beautifully handmade, feels great under foot and very inviting.”

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